The Federal Trade Commission (FTC) has proposed revisions to the guidance that it gives marketers to help them avoid making misleading environmental claims. The proposed changes are designed to update the Guides and make them easier for companies to understand and use.
The changes to the “Green Guides” include new guidance on marketers’ use of product certifications and seals of approval, “renewable energy” claims, “renewable materials” claims, and “carbon offset” claims. The FTC is seeking public comments on the proposed changes until December 10, 2010, after which it will decide which changes to make final.
Read the article that appears on PackagingDigest.com.
Read the Green Guides Summary of Proposal.
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
