Reaching Consumers on an Emotional Level

Coty Inc., one of the world’s largest and most successful beauty companies, recently introduced Shania by Stetson, an irresistible fragrance that captures the beauty, spirit, and independence of the renowned star. Diamond Packaging was chosen to design and manufacture the cartons and gift sets for this exciting product launch.

Coty’s expertise in developing products that resonate with consumers is enhanced by aligning themselves with celebrities who are involved with the entire creative process. Diamond worked closely with the Coty design team from the beginning, ensuring that the packaging reflected the celebrity’s personality and style.

The design is an excellent example of how packaging can connect with consumers on an emotional level. It is this emotional connection that helps build brand loyalty over time. more

Dennis Bacchetta
Packaging