Thursday, June 29, 2017

Diamond Wins Three Awards in 24th Annual FSEA Gold Leaf Awards Competition

Five Star Fragrance Company's Pierre Cardin Choc
packaging won a Gold Leaf Award

Diamond Packaging won three awards in the 24th Annual FSEA Gold Leaf Awards Competition, the industry's premier showcase for foil stamping, embossing, and other specialty effects. Awards were announced last month at the IADD•FSEA Odyssey, held in Schaumburg, IL.

Diamond won a Gold Leaf award in the “Most Difficult Use of Foil and Embossing” category for Five Star Fragrance Company's Pierre Cardin Choc folding carton.

The carton features cold foiling, DiamondTouch soft touch coating, UV gloss spot coating, and multi-level embossing.

Diamond won Silver Leaf and Bronze Leaf awards in the “Best Use of Foil and Embossing” and “Creative Use of Specialty UV Coatings” categories, respectively, for its 2017 corporate calendar.

The butterfly-themed piece originates from a beautiful, hand-drawn watercolor and exemplifies Diamond’s expertise in transforming packaging into upscale brand ambassadors that attract the consumer’s attention when and where it matters most—on the store shelf.

Read the FSEA Awards press release.

Contact Diamond to request folding carton samples.

Diamond Packaging
Diamond's greenbox initiative
Folding Cartons

Tuesday, June 27, 2017

How to Use the Recyclable Packaging Logo in Your Next Design

The Paperboard Packaging Recyclable logo can be used on
SBS and recycled paperboard packaging.

Does your brand want to show that purchasing your product is a more sustainable choice?

Communicating environmental benefits to consumers through on-product labeling may be the answer.

A 2016 report by Globescan & BBMG, “Five Human Aspirations and the Future of Brands”, details a fundamental shift in the marketplace towards authenticity, well-being, sustainability, and social purpose.

It reveals the Aspirational generation who combine "a love of style, social status, and sustainability values to shape new cultural norms and rewrite the rules of marketing."

Furthermore, nearly nine in ten (88%) say "I believe we need to consume less to preserve the environment for future generations."

Other studies suggest that consumers want brand owners to provide more environmental information on their packaging (Cone Green Gap Trend Tracker, 2012), or that recycling-related messaging influences purchases (Perception Research Services, 2011).

Brand owners can leverage these trends by including the free Paperboard Packaging Recyclable logo in their next package design.

Download the paperboard packaging recyclable logo flier.

Contact Diamond Packaging to learn more about how your brand can communicate environmental benefits to consumers through on-product labeling, including the recyclable logo.

Diamond Packaging
Diamond's greenbox initiative
Folding Cartons