Fragrance Carton Case Study

As luminous and fresh as the fruity notes of lemon, rosewood, orange blossom, mandarin, bergamot, melon, and sweet peach used in Elizabeth Arden’s Sunflowers Eau De Toilette Spray Naturel are new carton graphics for the brand, skillfully converted by Diamond Packaging of Rochester, NY. Switching from a carton primarily printed in a golden yellow hue, with a white sunflower graphic, the new carton employs a mostly white background, with a stylized sunflower depicted in yellow on the front and back, with a deeper yellow shade used for the side panels. more

Diamond Packaging
Diamond's greenbox initiative
Packaging