With more people working longer hours and the decline of the traditional family unit, manufacturers fast caught on to the fact that consumers wanted quick, easy-to-use products that could slot conveniently into their hectic lifestyles.
However, despite these products making life easier for consumers, consumers aren’t making life any easier for the suppliers. Brand competition, price wars, health concerns and diet fads are just some of the drivers in convenience products. And the packaging industry is being squeezed from both sides. Consumers want smaller and more disposable packaging but the marketers want more packaging for less money. They also want instantly eye- and wallet-catching designs that can incorporate free buying incentives such as toys, coupons and collectibles. more
Dennis Bacchetta
Packaging
