The appearance of shiny, foil stamped packaging on retail shelves is a sure sign of the holiday season. Consumer research shows that foil is more likely to catch the eyes of busy holiday shoppers and increase their perceptions of product quality and appeal
However, the retail environment remains crowded long after the holiday season has passed, and manufacturers are turning to more upscale packaging to enhance brand identity and shelf appeal all year around. In this competition for consumer attention, the advantages of foil stamping shine brightly. more
Dennis Bacchetta
Packaging
