Monday, December 04, 2006

Diamond Introduces Diamondsessence™ Packaging


Diamond Packaging recently announced the introduction of Diamondessence™ combination packaging, new folding carton designs to leverage brand equity and deliver maximum impact on store shelves.

Packaging is branding. Innovations in structures and substrates offer marketers a number of competitive advantages, including perceived value, brand differentiation, and shelf prominence.

Plastic has added a whole new dimension to packaging, creating a visible link between the packaging and the product itself. It is this connection that helps builds brand loyalty over time.

Diamond has embraced this trend by investing in new state-of-the-art windowing equipment to deliver paperboard, plastic or combination packaging that reveals the product inside. Packaging that inspires. Packaging that sells. more


Dennis Bacchetta
Diamondessence™