QR Codes 101 (video)

Kim Guarnaccia, Director of Marketing and Communications of the Paperboard Packaging Council (PPC), has produced an excellent video that explains what QR codes are, summarizes the purpose of putting them on packaging (or marketing material), and provides simple instructions on how you can begin creating your own QR codes.

Check out the QR Code 101 video now available through Adobe Connect.

Diamond Packaging
Diamond's greenbox initiative
Packaging

Report: Packaging Consumers Keen to Go Green

In the most recent research conducted by Perception Research Services, shoppers demonstrate that they are interested in choosing environmentally-friendly packaging. Significantly more shoppers state they would like to choose environmentally friendly packaging compared to 2010 (36% vs 28%), with fully half still willing to pay more (despite the economy). This is especially true of younger (under 40) shoppers. Over half (59%) of our sample state that seeing environmental claims on packaging positively impacts their behavior (to either buy more of the brands they usually do, or switch to others).

Ironically, while shoppers continue to notice environmental claims at a high level (roughly half state seeing more of them in the past 6 months, just as in 2010), they are increasingly frustrated by the information provided. Significantly more report there isn't enough environmental information (26% vs 20%), that they are confused by all the different environmental claims (20% vs 12%), and that they don't know which packages are best for the environment (22% vs 17%). more