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| P&G's Crest 3D Whitestrips Professional White carton was selected as "Package of the Week |
The folding cartons were converted utilizing Clearwater Candesce® SBS paperboard, cold foiled, and offset printed with seven color inks, in-line with UV matte and UV gloss spot coating.
The unique trapezoidal structure beckons from the shelf and instantly differentiates itself from the competition. The die cut windows on each side panel allow the consumer to see the product inside.
Overprinting transparent inks over a custom “Pillars of Light” holographic cold foil creates shimmering, colorful metallic effects.
Embossed accents (logo, white strip) add dimension and provide an upscale appearance unique to personal care products.
Watch the video below.
