It’s a given that today’s consumers have grown to expect eco-friendly
packaging to envelop their sustainably sourced beauty products. And, in
an increasing amount of countries, it’s becoming a requirement.
“Consumers in India, Japan and Taiwan have strict regulations and bans
on plastics and other pollutants compared to other regions of the world
due to the limited space and challenges they have been confronted with
from the impacts of pollution,” says Patti Aragoni of Green Bag
Company, an eco-conscious bag and packaging supplier based in San
Francisco. Moreover, many European countries—notably Norway, Sweden,
Finland, Germany and Austria—have eco-conscious behavior deeply rooted
into their culture, and consumers expect the disposability of their
products to be simple and environmentally responsible.
However, a brand should keep in mind that there are many ways to
promote a green message through packaging: It can be composted or
biodegradable; it can be tossed in the recycling bin; or it can be
refilled or reused. A savvy brand owner will carefully weigh the
benefits of each kind of green packaging solution when implementing
changes.
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Diamond Packaging
Diamond's greenbox initiative
Packaging
