The Global Packaging Alliance (GPA), a worldwide consortium of medium-sized, independent packaging manufacturers, plans to strengthen its cooperation in the field of packaging design and development for global brands. Diamond Packaging (USA) and Kumar Printers (India) are now joining forces with Masterpack (South Africa) and Colorpak (Australia) in adopting the brandpack concept developed by the rlc | packaging group. Created in 2007, brandpack is the rlc center of excellence for complete packaging design.
At the annual GPA meeting recently held in New Delhi, India, management representatives from the nine member companies discussed the different market conditions in the worldwide network based on sustainability and quality of life issues. In the emerging countries, for example, the current trend toward plastic film packaging poses a serious problem for environmental protection. This is primarily due to the underdeveloped recycling systems in these regions. At the same time, there is a demand in these markets for sustainable packaging solutions and high-quality design for global brands.
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Diamond's greenbox initiative
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