Diamond Packaging is featured in the March 2009 issue of Global Cosmetics Industry (GCI) magazine.
The article, titled "Sustainable Packaging - A Value Proposition", discusses how growing consumer awareness and material options bring new value to this emerging packaging proposition. In the article Diamond coins the term "green chic" to describe brands that promote an upscale or luxury identity while supporting environmental concerns. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Wednesday, May 20, 2009
Monday, May 04, 2009
Diamond Designs Greener Package For Highland Lilac™ Perfume
Diamond Packaging and Highland Lilac of Rochester today announced a new, greener package for the renowned Highland Lilac™ perfume. The new packaging will debut at the 2009 Lilac Festival May 8-17 at Highland Park.
Both Diamond and Highland Lilac have deep roots in the Rochester community. Dan Morgan first designed, developed and manufactured Highland Lilac™ perfume 40 years ago, and partnered with Diamond to package the product for its initial launch at that time. Today, Highland Lilac™ is one of America's finest perfumes, winning numerous national awards and international gold medals, and having been presented to 11 first ladies of the United States. It has also been featured on The Martha Stewart Show and in several national magazines, including Shopping Etc. and Affluent Lifestyles.
"We're excited to partner with Diamond in this green initiative," said Charles Morgan, president of Highland Lilac of Rochester. "We’re matching a world class packaging company with a world class fragrance.” more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Both Diamond and Highland Lilac have deep roots in the Rochester community. Dan Morgan first designed, developed and manufactured Highland Lilac™ perfume 40 years ago, and partnered with Diamond to package the product for its initial launch at that time. Today, Highland Lilac™ is one of America's finest perfumes, winning numerous national awards and international gold medals, and having been presented to 11 first ladies of the United States. It has also been featured on The Martha Stewart Show and in several national magazines, including Shopping Etc. and Affluent Lifestyles.
"We're excited to partner with Diamond in this green initiative," said Charles Morgan, president of Highland Lilac of Rochester. "We’re matching a world class packaging company with a world class fragrance.” more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Friday, March 06, 2009
Global Packaging Alliance Holds Annual Meeting in the Americas
Rochester, NY – The Global Packaging Alliance (GPA) held its annual meeting in the United States and Mexico during the week of January 19, 2009. With members convening from all over the world, the yearly event was a much-anticipated chance to discuss strategies and goals for the upcoming year.
GPA members spent the first half of the week at Diamond Packaging’s facility in Rochester, NY. Members shared the latest developments in their packaging operations, including new equipment, technical advancements, materials, and productivity improvements. The meeting also provided an ideal forum for members to discuss trends in their respective markets, with special consideration given to the current state of the global economy.
“Packaging is an essential part of life, and remains relevant despite the vagaries of economic cycles,” said Alex Commins, managing director of Colorpak Limited and secretary of the GPA. “The GPA continues to focus on ways and means of building greater operational efficiencies into our business through techniques such as lean manufacturing. Now more than ever our customers rely on us to be at maximum efficiency. Furthermore, our ability to share our local experiences and benchmark on a global basis is an advantage shared by few peers of our size. The end result being that our customers benefit from dealing with organizations that are focused, flexible, and world class in their outputs.” more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
GPA members spent the first half of the week at Diamond Packaging’s facility in Rochester, NY. Members shared the latest developments in their packaging operations, including new equipment, technical advancements, materials, and productivity improvements. The meeting also provided an ideal forum for members to discuss trends in their respective markets, with special consideration given to the current state of the global economy.
“Packaging is an essential part of life, and remains relevant despite the vagaries of economic cycles,” said Alex Commins, managing director of Colorpak Limited and secretary of the GPA. “The GPA continues to focus on ways and means of building greater operational efficiencies into our business through techniques such as lean manufacturing. Now more than ever our customers rely on us to be at maximum efficiency. Furthermore, our ability to share our local experiences and benchmark on a global basis is an advantage shared by few peers of our size. The end result being that our customers benefit from dealing with organizations that are focused, flexible, and world class in their outputs.” more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Monday, March 02, 2009
New Study Confirms the Recyclability and Repulpability of Foil-Decorated Paperboard
The Foil & Specialty Effects Association (FSEA) has released a new study confirming the recyclability and repulpability of foil-decorated paperboard.
Pira International, Surrey, UK, a third party research firm, was commissioned by the FSEA to conduct the study and produce the findings, which have been compiled in a nine-page report.
To conduct the study, foil stamped paperboard was utilized from both the more traditional hot foil stamping process and also the cold foil process. The evaluation included foil decorated product that represented 25 percent post consumer waste up to 100 percent post consumer waste, meeting levels that far exceed normal conditions.
“It has become quite apparent that this study is extremely important to the long-term health of our industry and association,” stated FSEA Executive Director Jeff Peterson. “We are very excited with the positive findings of the study and are making every effort to communicate these findings to the graphic arts and packaging industries as quickly as possible.”
Along with the findings, the study describes the pulping and screening methods used in the research, and provides a complete analysis of the reporting results from the testing methods. The main conclusion from the study validates the recyclability of paper products decorated by both the traditional hot stamp and new cold foil processes. In addition, the study finds that neither hot nor cold foil-decorated products would give rise to problems found in other decorating processes that may render the decorated paper products unsuitable for recycling. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Pira International, Surrey, UK, a third party research firm, was commissioned by the FSEA to conduct the study and produce the findings, which have been compiled in a nine-page report.
To conduct the study, foil stamped paperboard was utilized from both the more traditional hot foil stamping process and also the cold foil process. The evaluation included foil decorated product that represented 25 percent post consumer waste up to 100 percent post consumer waste, meeting levels that far exceed normal conditions.
“It has become quite apparent that this study is extremely important to the long-term health of our industry and association,” stated FSEA Executive Director Jeff Peterson. “We are very excited with the positive findings of the study and are making every effort to communicate these findings to the graphic arts and packaging industries as quickly as possible.”
Along with the findings, the study describes the pulping and screening methods used in the research, and provides a complete analysis of the reporting results from the testing methods. The main conclusion from the study validates the recyclability of paper products decorated by both the traditional hot stamp and new cold foil processes. In addition, the study finds that neither hot nor cold foil-decorated products would give rise to problems found in other decorating processes that may render the decorated paper products unsuitable for recycling. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Friday, February 06, 2009
What's the Score?
What's the Score?
As they say, you can't tell the players without a scorecard!
By Tom Polischuk (PackagePrinting.com)
Wal-Mart has clout—there’s no doubt about that. When Wal-Mart speaks, people listen—especially its suppliers.
The company created a real buzz for RFID a few years ago, when it announced that it was mandating the use of this technology from its suppliers. Although this effort has faded from the limelight and has been largely redefined in scope, RFID technology received more attention during a two-year period than it would have gotten in a decade. RFID technology still has a ways to go in terms of reliability and cost, but Wal-Mart’s initiative probably did a lot to advance its development.
Before the dust had a chance to settle on its RFID efforts, Wal-Mart took on another noteworthy initiative—sustainability. In September 2006, the company announced that it would institute using a Packaging Scorecard with its suppliers to help the company meet its commitment to reduce the use of packaging materials across its global supply chain by 5 percent by 2013.
The Scorecard, unveiled at Pack Expo 2006, is based on metrics for how packaging impacts sustainability factors throughout many aspects of the entire supply chain. They were developed over many months by the Packaging Sustainable Value Network, a group of 200 suppliers, experts, and other Wal-Mart stakeholders. These metrics and their Scorecard weighting factors are: greenhouse gases/CO2 per ton of production (15 percent); material value (15); product/package ratio (15); cube utilization (a measure of storage efficiency in warehousing and shipping trailors/containers, 15 percent); transportation (10); recycled content (10); recovery value (10); renewable -energy (5); and innovation (5).
The Scorecard has been in various stages of use and implementation since its introduction. Even before it officially went online in February 2008, Wal-Mart reported that more than 97,000 products had been entered into the Scorecard by more than 6,300 vendors.
Diamond Packaging and CardPak are just two package printers that have been actively involved with the Scorecard and have been experiencing its impact firsthand.
Diamond Packaging has been proactive on the sustainability front for a number of years now, having committed to the use of renewable wind energy, and started a program called the greenbox initiative to develop and implement sustainable packaging solutions for its customers.
Dennis Bacchetta is director of marketing for -Diamond Packaging. Although he believes that sustainability has gained a great deal of traction from “a confluence of legislative, corporate, and consumer interest,” he also says that the Wal-Mart Scorecard has done its part in raising the stakes.
“Wal-Mart’s Packaging Scorecard tool has helped put the concept of sustainable packaging in the forefront of many companies’ and consumers’ minds, and thus been a key driver in trying to understand what sustainability truly is,” he says. “As a result, many consumer product companies [CPCs] have requested information on sustainability, including our efforts to design more eco-friendly packaging, and our experience with the Wal-Mart Packaging Scorecard tool. We anticipate that as sustainability continues to grow in the public and corporate awareness, it will become ingrained in our corporate and social structure.”
David Himmelein, regional sales and marketing manager for CardPak, also recognizes the impact that the Scorecard has made and the opportunities that it presents to his company and others. “The Packaging Scorecard is one of the first tools of its kind to judge the entire package that hits the Wal-Mart shelves,” he notes. “This has been beneficial to CardPak because our EcoLogical Line of Packaging eliminates the harmful PVC plastic clamshells from the waste stream. The scorecard now gives us an opportunity to measure the differences in the original packaging and our solution.”
The ability to provide a tangible measurement system lies at the heart of the Scorecard’s value to its users. When something can be measured, it can be improved. “The value we get from the Wal-Mart Packaging Scorecard is that it provides measurable evidence that our designs have increased a package’s sustainability,” says Bacchetta.
CardPak uses the Scorecard as an additional sales tool in its arsenal, and performs mock-Scorecard analyses to show the impact that its packaging system has when compared to traditional clamshell alternatives. “This information is then presented to our customers for them to use in making their decisions on the engineering of each product package. They are well aware of Wal-Mart’s objectives for the Scorecard, so will want to have the best possible score for each package,” notes Himmelein.
It is not surprising that Himmelein reports all of CardPak’s customers that sell to Wal-Mart are involved with the Scorecard in some form. To provide a value-added service to its customers, CardPak hosted an exclusive training event early in 2007 with ECRM and Mars Packaging that allowed its customers to get answers to their questions concerning the Scorecard.
Bacchetta notes that even companies that do not directly supply Wal-Mart have been impacted by the Scorecard due to increased sustainability awareness. “They see it as an opportunity to support a sustainable use of resources and cultivate a positive emotional connection to their brand,” he says.
Diamond Packaging has used the Scorecard for many customer projects. One in particular—done for a well-known personal care company, says Bacchetta—rated various products and developed a plan for redesigning their packaging based on weight, environmental impact, and material. “We then scored the new packaging to ensure that, when compared to the existing packaging, it resulted in a score improvement,” he explains.
CardPak successfully implemented a redesign for the packaging of GE’s compact fluorescent lamps (CFLs) that are carried in Sam’s Club stores, says Himmelein. “The original package was in a PVC clamshell, and scored a 3.5. By switching to the ClubPak™ style, we were able to more than double the scorecard value to a 7.5.”
Of the Scorecard’s nine metrics, both Himmelein and Bacchetta agree that a package printer can have the greatest impact on the product/package ratio.
In CardPak’s case, the traditional PVC clamshell is a prime target. “Oftentimes, the overall weight and size of the clamshell is too much,” says Himmelein. “We have reduced the footprint of the package and removed up to 85 percent of the plastic materials, resulting in a better score for this particular metric.”
According to Bacchetta, reducing the weight of a package can impact several areas in the Scorecard’s metrics, including conserving raw materials and energy, reducing greenhouse gases, and minimizing discards. “This can be achieved through careful material selection, reduced board usage, and the elimination of components (e.g., thermoform and shrink wrap).”
Another area of focus for package printers is cube utilization, says Baccetta. “However, this requires a higher level of collaboration with other partners throughout the supply chain (marketing/sales, distribution, retailer, etc.) in an effort to reduce material and energy usage, and maximize shipping efficiencies.”
Going forward
Since it was first announced in 2006, Wal-Mart’s Packaging Scorecard has made a significant impact throughout the consumer products arena. Last November, Wal-Mart again used Pack Expo as a forum to announce evolutionary changes to the system.
In a keynote presentation, Amy Zettlemoyer-Lazar, packaging director, Sam’s Club and co-manager of Wal-Mart’s Sustainability Value Network, reported that the Scorecard’s metrics would be adjusted to increase the focus on greenhouse gas and packaging weight reductions. She also said that in 2009, Scorecard implementation would begin to move beyond the U.S. and include other countries such as Canada, Mexico, Puerto Rico, and China.
For many North American package printers, the Scorecard’s impact has already been felt. Himmelein attributes some of CardPak’s success with its EcoLogical Line to the Wal-Mart Scorecard. “Wal-Mart is the driving force in sustainable package leadership,” he says. “Our customers know this and we, in turn, want to be able to meet our customers’ needs. This is a growth opportunity for us as a company. Two years ago the EcoLogical Line of packaging did not exist at CardPak, and today it is almost 50 percent of our total product mix.”
“The Scorecard has had a positive impact on how we approach our business and our customers,” adds Bacchetta.
With the focus that the Scorecard is receiving from the packaging arena, it appears that Wal-Mart is well on its way to achieving its 2013 goal of a 5 percent reduction in packaging throughout its supply chain.
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
As they say, you can't tell the players without a scorecard!
By Tom Polischuk (PackagePrinting.com)
Wal-Mart has clout—there’s no doubt about that. When Wal-Mart speaks, people listen—especially its suppliers.
The company created a real buzz for RFID a few years ago, when it announced that it was mandating the use of this technology from its suppliers. Although this effort has faded from the limelight and has been largely redefined in scope, RFID technology received more attention during a two-year period than it would have gotten in a decade. RFID technology still has a ways to go in terms of reliability and cost, but Wal-Mart’s initiative probably did a lot to advance its development.
Before the dust had a chance to settle on its RFID efforts, Wal-Mart took on another noteworthy initiative—sustainability. In September 2006, the company announced that it would institute using a Packaging Scorecard with its suppliers to help the company meet its commitment to reduce the use of packaging materials across its global supply chain by 5 percent by 2013.
The Scorecard, unveiled at Pack Expo 2006, is based on metrics for how packaging impacts sustainability factors throughout many aspects of the entire supply chain. They were developed over many months by the Packaging Sustainable Value Network, a group of 200 suppliers, experts, and other Wal-Mart stakeholders. These metrics and their Scorecard weighting factors are: greenhouse gases/CO2 per ton of production (15 percent); material value (15); product/package ratio (15); cube utilization (a measure of storage efficiency in warehousing and shipping trailors/containers, 15 percent); transportation (10); recycled content (10); recovery value (10); renewable -energy (5); and innovation (5).
The Scorecard has been in various stages of use and implementation since its introduction. Even before it officially went online in February 2008, Wal-Mart reported that more than 97,000 products had been entered into the Scorecard by more than 6,300 vendors.
Diamond Packaging and CardPak are just two package printers that have been actively involved with the Scorecard and have been experiencing its impact firsthand.
Diamond Packaging has been proactive on the sustainability front for a number of years now, having committed to the use of renewable wind energy, and started a program called the greenbox initiative to develop and implement sustainable packaging solutions for its customers.
Dennis Bacchetta is director of marketing for -Diamond Packaging. Although he believes that sustainability has gained a great deal of traction from “a confluence of legislative, corporate, and consumer interest,” he also says that the Wal-Mart Scorecard has done its part in raising the stakes.
“Wal-Mart’s Packaging Scorecard tool has helped put the concept of sustainable packaging in the forefront of many companies’ and consumers’ minds, and thus been a key driver in trying to understand what sustainability truly is,” he says. “As a result, many consumer product companies [CPCs] have requested information on sustainability, including our efforts to design more eco-friendly packaging, and our experience with the Wal-Mart Packaging Scorecard tool. We anticipate that as sustainability continues to grow in the public and corporate awareness, it will become ingrained in our corporate and social structure.”
David Himmelein, regional sales and marketing manager for CardPak, also recognizes the impact that the Scorecard has made and the opportunities that it presents to his company and others. “The Packaging Scorecard is one of the first tools of its kind to judge the entire package that hits the Wal-Mart shelves,” he notes. “This has been beneficial to CardPak because our EcoLogical Line of Packaging eliminates the harmful PVC plastic clamshells from the waste stream. The scorecard now gives us an opportunity to measure the differences in the original packaging and our solution.”
The ability to provide a tangible measurement system lies at the heart of the Scorecard’s value to its users. When something can be measured, it can be improved. “The value we get from the Wal-Mart Packaging Scorecard is that it provides measurable evidence that our designs have increased a package’s sustainability,” says Bacchetta.
CardPak uses the Scorecard as an additional sales tool in its arsenal, and performs mock-Scorecard analyses to show the impact that its packaging system has when compared to traditional clamshell alternatives. “This information is then presented to our customers for them to use in making their decisions on the engineering of each product package. They are well aware of Wal-Mart’s objectives for the Scorecard, so will want to have the best possible score for each package,” notes Himmelein.
It is not surprising that Himmelein reports all of CardPak’s customers that sell to Wal-Mart are involved with the Scorecard in some form. To provide a value-added service to its customers, CardPak hosted an exclusive training event early in 2007 with ECRM and Mars Packaging that allowed its customers to get answers to their questions concerning the Scorecard.
Bacchetta notes that even companies that do not directly supply Wal-Mart have been impacted by the Scorecard due to increased sustainability awareness. “They see it as an opportunity to support a sustainable use of resources and cultivate a positive emotional connection to their brand,” he says.
Diamond Packaging has used the Scorecard for many customer projects. One in particular—done for a well-known personal care company, says Bacchetta—rated various products and developed a plan for redesigning their packaging based on weight, environmental impact, and material. “We then scored the new packaging to ensure that, when compared to the existing packaging, it resulted in a score improvement,” he explains.
CardPak successfully implemented a redesign for the packaging of GE’s compact fluorescent lamps (CFLs) that are carried in Sam’s Club stores, says Himmelein. “The original package was in a PVC clamshell, and scored a 3.5. By switching to the ClubPak™ style, we were able to more than double the scorecard value to a 7.5.”
Of the Scorecard’s nine metrics, both Himmelein and Bacchetta agree that a package printer can have the greatest impact on the product/package ratio.
In CardPak’s case, the traditional PVC clamshell is a prime target. “Oftentimes, the overall weight and size of the clamshell is too much,” says Himmelein. “We have reduced the footprint of the package and removed up to 85 percent of the plastic materials, resulting in a better score for this particular metric.”
According to Bacchetta, reducing the weight of a package can impact several areas in the Scorecard’s metrics, including conserving raw materials and energy, reducing greenhouse gases, and minimizing discards. “This can be achieved through careful material selection, reduced board usage, and the elimination of components (e.g., thermoform and shrink wrap).”
Another area of focus for package printers is cube utilization, says Baccetta. “However, this requires a higher level of collaboration with other partners throughout the supply chain (marketing/sales, distribution, retailer, etc.) in an effort to reduce material and energy usage, and maximize shipping efficiencies.”
Going forward
Since it was first announced in 2006, Wal-Mart’s Packaging Scorecard has made a significant impact throughout the consumer products arena. Last November, Wal-Mart again used Pack Expo as a forum to announce evolutionary changes to the system.
In a keynote presentation, Amy Zettlemoyer-Lazar, packaging director, Sam’s Club and co-manager of Wal-Mart’s Sustainability Value Network, reported that the Scorecard’s metrics would be adjusted to increase the focus on greenhouse gas and packaging weight reductions. She also said that in 2009, Scorecard implementation would begin to move beyond the U.S. and include other countries such as Canada, Mexico, Puerto Rico, and China.
For many North American package printers, the Scorecard’s impact has already been felt. Himmelein attributes some of CardPak’s success with its EcoLogical Line to the Wal-Mart Scorecard. “Wal-Mart is the driving force in sustainable package leadership,” he says. “Our customers know this and we, in turn, want to be able to meet our customers’ needs. This is a growth opportunity for us as a company. Two years ago the EcoLogical Line of packaging did not exist at CardPak, and today it is almost 50 percent of our total product mix.”
“The Scorecard has had a positive impact on how we approach our business and our customers,” adds Bacchetta.
With the focus that the Scorecard is receiving from the packaging arena, it appears that Wal-Mart is well on its way to achieving its 2013 goal of a 5 percent reduction in packaging throughout its supply chain.
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Friday, January 09, 2009
Diamond Packaging Introduces Its Green Promo Kit
Diamond Packaging announced the introduction of its new green promo kit. The kit is an extension of Diamond’s greenbox initiative, the company’s commitment to research, design, and implement packaging solutions that are innovative and sustainable.
The green promo kit is designed as a tool for brand managers and designers when developing their own eco-friendly packaging concepts.
It includes printed samples of several different paperboard options and their environmental attributes, all enclosed within a green-themed folder and shipper.
The samples were printed from virgin, recycled, and mixed sources paperboard. One sample is printed with an optional MiraFoil® coating which adds environmentally friendly metallic effects in-line. All materials were produced using 100% wind energy.
Also included in the kit are green-themed press releases, case studies, and production samples.
Click here to request a free green promo kit and get started on a path towards greener packaging.
For more information visit Diamond's green website.
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
The green promo kit is designed as a tool for brand managers and designers when developing their own eco-friendly packaging concepts.
It includes printed samples of several different paperboard options and their environmental attributes, all enclosed within a green-themed folder and shipper.
The samples were printed from virgin, recycled, and mixed sources paperboard. One sample is printed with an optional MiraFoil® coating which adds environmentally friendly metallic effects in-line. All materials were produced using 100% wind energy.
Also included in the kit are green-themed press releases, case studies, and production samples.
Click here to request a free green promo kit and get started on a path towards greener packaging.
For more information visit Diamond's green website.
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Wednesday, December 17, 2008
Diamond Recognized As One of North America Leading Printers
Diamond Packaging was recognized as one of North America's leading printers following a recent survey compiled by Printing Impressions magazine.
Printing Impressions, America's most influential and widely read publication for commercial printers, serves the $163 billion commercial printing industry. Now in its 25th year, the 2008 Printing Impressions 400 (in their special pull-out section) provides the industry’s most comprehensive ranking of the leading printing companies in the United States and Canada. The listings include company name and headquarters location; parent company, if applicable; current and previous year’s rankings; most recent and previous year’s fiscal sales; percentage change; primary specialties; principal officer(s); and number of employees, manufacturing plants and total press units. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Printing Impressions, America's most influential and widely read publication for commercial printers, serves the $163 billion commercial printing industry. Now in its 25th year, the 2008 Printing Impressions 400 (in their special pull-out section) provides the industry’s most comprehensive ranking of the leading printing companies in the United States and Canada. The listings include company name and headquarters location; parent company, if applicable; current and previous year’s rankings; most recent and previous year’s fiscal sales; percentage change; primary specialties; principal officer(s); and number of employees, manufacturing plants and total press units. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Wednesday, October 29, 2008
Diamond Packaging Selected as a Procter & Gamble Supplier of the Year
Diamond Packaging was named a “Supplier of the Year” by the Procter and Gamble Company during P&G's first ever global Supplier Summit on October 15, 2008. P&G hosted the event with its 350 top global suppliers to discuss their continued collaboration for a sustainable future and to honor top performing suppliers.
"We are thrilled to have won this award," said Karla Fichter, Chief Executive Officer of Diamond Packaging. "Our partnership with Procter & Gamble is especially rewarding because of our shared commitment to innovation and sustainability."
"Suppliers of the Year" achieved this award by consistently scoring the highest in broad based quantitative and qualitative evaluations by P&G employees throughout the supply chain. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
"We are thrilled to have won this award," said Karla Fichter, Chief Executive Officer of Diamond Packaging. "Our partnership with Procter & Gamble is especially rewarding because of our shared commitment to innovation and sustainability."
"Suppliers of the Year" achieved this award by consistently scoring the highest in broad based quantitative and qualitative evaluations by P&G employees throughout the supply chain. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Friday, August 29, 2008
Sell More Products With These 7 Packaging Tips
When consumers go out to shop it's your job to convince them to buy your product. With the wrong packaging or one that doesn't properly convey the message of what is inside you are fighting an uphill battle.
Think of packaging as your silent salesperson. What message are you projecting?
Just like we do with our mental, emotional and physical aspects of our lives, think about improving or updating your product packaging. You want it to mesh with consumer wants, needs and current lifestyles which can be influenced by many external factors that will effect their purchasing decision. Consumers are a moving target and what worked last week may not work in the future.
Here are 7 things you can do to ensure your product packaging is on target with your core customer and delivers the right message to the right audience.
Read the new article by JoAnn Hines, the Packaging Diva, that appears in the Summer 2008 issue of Diamond's E-Newsletter.
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Think of packaging as your silent salesperson. What message are you projecting?
Just like we do with our mental, emotional and physical aspects of our lives, think about improving or updating your product packaging. You want it to mesh with consumer wants, needs and current lifestyles which can be influenced by many external factors that will effect their purchasing decision. Consumers are a moving target and what worked last week may not work in the future.
Here are 7 things you can do to ensure your product packaging is on target with your core customer and delivers the right message to the right audience.
Read the new article by JoAnn Hines, the Packaging Diva, that appears in the Summer 2008 issue of Diamond's E-Newsletter.
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Thursday, July 10, 2008
Global Packaging Alliance Adds New Member in South Africa
The Global Packaging Alliance (GPA) announced that they have added a new partner in South Africa by signing an agreement with Masterpack, based in Hariotdale, Johannesburg. Masterpack is one of South Africa’s premier packaging and print companies, producing high-end folding cartons, package inserts, and point-of-sale items for the pharmaceutical, cosmetic, and confectionery markets. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Tuesday, June 10, 2008
Diamond Packaging Wins Five Awards in 2007 FSEA Gold Leaf Awards Competition
Diamond Packaging won five awards in the 15th Annual FSEA Gold Leaf Awards Competition, the industry's premier showcase for foil stamping and embossing designs and techniques. Awards were announced at the 2008 FSEA National Convention, held April 10-12, 2008 in Scottsdale, AZ. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Tuesday, May 06, 2008
Diamond Packaging Certified As A Women-Owned Business
Diamond Packaging, a leading provider of packaging and contract packaging services, received national certification as a Women’s Business Enterprise by the Women Presidents' Education Organization (WPEO), a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC is a resource for the more than 700 U.S. companies and government agencies that rely on the WBENC certification as an integral part of their supplier diversity programs. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Thursday, April 10, 2008
Diamond Packaging Wins Environmental Leadership Award
Diamond Packaging was recognized as one of Rochester's greenest companies during a luncheon event sponsored by the Rochester Business Journal and Bank of America on April 8, 2008 the Rochester Riverside Convention Center.
The Rochester Business Journal’s Environmental Leadership Awards recognizes companies who demonstrate a significant commitment to environmental or conservation issues and who dedicate resources to a project, process or program that ultimately will have a positive impact on the environment. Nominees were evaluated on their efforts in one or more of the following areas: alternative energy use, environmental innovation, long-term commitment to conservation, pollution prevention, recycling/reuse, resource reduction, and green building. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
The Rochester Business Journal’s Environmental Leadership Awards recognizes companies who demonstrate a significant commitment to environmental or conservation issues and who dedicate resources to a project, process or program that ultimately will have a positive impact on the environment. Nominees were evaluated on their efforts in one or more of the following areas: alternative energy use, environmental innovation, long-term commitment to conservation, pollution prevention, recycling/reuse, resource reduction, and green building. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Monday, February 04, 2008
Wal-Mart Buyers Put Packaging Scorecard Into Practice
Wal-Mart officially began using its packaging scorecard last week to rate suppliers on their progress toward developing sustainable packaging, as well as their ability to help Wal-Mart reach its company-wide sustainability goals to reduce waste, use renewable energy and sell sustainable products.
Wal-Mart buyers will be able to use the scorecard as a tool when making purchasing decisions. The scorecard is essential to Wal-Mart's goal of achieving a five percent packaging reduction by 2013. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Wal-Mart buyers will be able to use the scorecard as a tool when making purchasing decisions. The scorecard is essential to Wal-Mart's goal of achieving a five percent packaging reduction by 2013. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Thursday, January 31, 2008
Diamond Packaging Launches Green Website
Diamond Packaging today announced the launch of a new green website to coincide with the introduction of their Diamond greenbox initiative, the company’s commitment to research, design, and implement packaging solutions that are innovative and sustainable.
Diamond’s new green website is designed with companies and consumers in mind. It is meant to inform visitors about the company’s green initiative and provide a comprehensive and educational insight into the topic of sustainability and sustainable packaging.
"Sustainability is a very broad and complex subject with implications that affect all aspects of the supply chain," said Dennis Bacchetta, Director of Marketing. "Our goal is to bring some clarity to topics such as package design and manufacturing, recycling, and energy requirements." more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Diamond’s new green website is designed with companies and consumers in mind. It is meant to inform visitors about the company’s green initiative and provide a comprehensive and educational insight into the topic of sustainability and sustainable packaging.
"Sustainability is a very broad and complex subject with implications that affect all aspects of the supply chain," said Dennis Bacchetta, Director of Marketing. "Our goal is to bring some clarity to topics such as package design and manufacturing, recycling, and energy requirements." more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Tuesday, November 27, 2007
Diamond Packaging Commits to 100% Wind Energy
Diamond Packaging today announced a commitment to purchase clean, renewable wind energy for 100% of its electrical energy requirements through RG&E and wind energy marketer and developer Community Energy. The purchase illustrates the company's continued commitment to the environment and the community.
Diamond will purchase approximately 6,723,600 kilowatt hours (kWhs) of renewable energy credits over a one-year period. Compared to the average generation mix in the regional electric grid, the environmental benefit from this purchase is equal to offsetting approximately 4,156 metric tons of carbon dioxide per year, the impact of which is equivalent to planting more than 3,744 acres of trees each year or not driving 10.4 million miles. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Diamond will purchase approximately 6,723,600 kilowatt hours (kWhs) of renewable energy credits over a one-year period. Compared to the average generation mix in the regional electric grid, the environmental benefit from this purchase is equal to offsetting approximately 4,156 metric tons of carbon dioxide per year, the impact of which is equivalent to planting more than 3,744 acres of trees each year or not driving 10.4 million miles. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Thursday, November 08, 2007
Diamond Packaging Announces Sustainability Initiative
Diamond Packaging today announced their Diamond greenbox initiative, the company’s commitment to research, design, and implement packaging solutions that are innovative and sustainable. The initiative balances business with environmental considerations by promoting sustainability in all aspects of package production.
The core of Diamond’s greenbox initiative – designs, materials, and methods – represents a comprehensive approach to packaging that minimizes environmental impact throughout the supply chain. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
The core of Diamond’s greenbox initiative – designs, materials, and methods – represents a comprehensive approach to packaging that minimizes environmental impact throughout the supply chain. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Monday, October 22, 2007
Green Plastics Find Cautious Market
Plastics made from corn and other plants are carving a tiny niche from the market for conventional petroleum-based plastics and being touted as green alternatives for everything from bulk food containers to lipstick tubes and clothing fiber - as well as gift cards.
So-called "bioplastics" offer the world a way to wean itself off oil, and most biodegrade to varying degrees. But their makers' green argument is complex, and environmentalists are cautious in their support. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
So-called "bioplastics" offer the world a way to wean itself off oil, and most biodegrade to varying degrees. But their makers' green argument is complex, and environmentalists are cautious in their support. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Tuesday, September 25, 2007
Sustainable Green Printing (SGP) Partnership Forms
In an effort to assist the printing community in their push for sustainability, the Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF) and its partners have established the Sustainable Green Printing (SGP) Partnership. more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
Wednesday, July 18, 2007
Does Recycling Always Make Sense?
Does recycling always make sense? Not necessarily, according to Stephen J. Dubner, co-author of Freakonomics, a book which examines the hidden incentives behind all types of behavior.
Although the phrase "recycle - reduce - reuse" are considered major tenets of being "green", the truth is a little more complicated than it seems.
Click here to see the interview on Good Morning America.
Dennis Bacchetta
Diamondessence™
Packaging
Although the phrase "recycle - reduce - reuse" are considered major tenets of being "green", the truth is a little more complicated than it seems.
Click here to see the interview on Good Morning America.
Dennis Bacchetta
Diamondessence™
Packaging
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