Plastic has traditionally been recognized for its functional capabilities. It is strong, resilient and at least semi-impermeable, making it a sensible choice for packaging perishable or environmentally sensitive liquids like milk, detergent and other cleaning agents.
However, over the last five years plastic has steadily gained favor for its aesthetic properties, and is now recognized as a clear winner in the competition for shelf appeal. Plastic packaging is available in a variety of elegant finishes and effects that allow the beauty of your product to show through. Clear, lined and frosted versions can be matched to almost any color for maximum brand exposure and custom product design.
Additionally, plastic converters have mastered techniques once reserved for paperboard, such as printing on plastic, spot coating, foil stamping and embossing, making plastic as attractive as it is functional.
It is this unique combination of beauty and durability that makes plastic ideal for versatile product packaging and point-of-purchase (POP) displays. more
Dennis Bacchetta
Packaging
Wednesday, October 05, 2005
The Allure of Plastic: A Look at PVC Folding Cartons
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2 comments:
Nice post! This is a really good resource for packaging info. Keep it coming.
Hey Dennis Bacchetta, interesting blog you have here related to diamond trading. I have some interest in diamond trading as well and am currently working with some great people at diamond trading. I think you might find the business concept exciting. Keep up the good work here!
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