When consumers go out to shop it's your job to convince them to buy your product. With the wrong packaging or one that doesn't properly convey the message of what is inside you are fighting an uphill battle.
Think of packaging as your silent salesperson. What message are you projecting?
Just like we do with our mental, emotional and physical aspects of our lives, think about improving or updating your product packaging. You want it to mesh with consumer wants, needs and current lifestyles which can be influenced by many external factors that will effect their purchasing decision. Consumers are a moving target and what worked last week may not work in the future.
Here are 7 things you can do to ensure your product packaging is on target with your core customer and delivers the right message to the right audience.
Read the new article by JoAnn Hines, the Packaging Diva, that appears in the Summer 2008 issue of Diamond's E-Newsletter.
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
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