Diamond Packaging and Highland Lilac of Rochester today announced a new, greener package for the renowned Highland Lilac™ perfume. The new packaging will debut at the 2009 Lilac Festival May 8-17 at Highland Park.
Both Diamond and Highland Lilac have deep roots in the Rochester community. Dan Morgan first designed, developed and manufactured Highland Lilac™ perfume 40 years ago, and partnered with Diamond to package the product for its initial launch at that time. Today, Highland Lilac™ is one of America's finest perfumes, winning numerous national awards and international gold medals, and having been presented to 11 first ladies of the United States. It has also been featured on The Martha Stewart Show and in several national magazines, including Shopping Etc. and Affluent Lifestyles.
"We're excited to partner with Diamond in this green initiative," said Charles Morgan, president of Highland Lilac of Rochester. "We’re matching a world class packaging company with a world class fragrance.” more
Dennis Bacchetta
Diamond's greenbox initiative
Packaging
1 comment:
I bought this perfume at the festival. The packaging was nice. How about putting the scent on the picture?
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