Thursday, February 02, 2012

From Biodegradable to Recyclable: Packaging Choices for Beauty Brands

It’s a given that today’s consumers have grown to expect eco-friendly packaging to envelop their sustainably sourced beauty products. And, in an increasing amount of countries, it’s becoming a requirement. “Consumers in India, Japan and Taiwan have strict regulations and bans on plastics and other pollutants compared to other regions of the world due to the limited space and challenges they have been confronted with from the impacts of pollution,” says Patti Aragoni of Green Bag Company, an eco-conscious bag and packaging supplier based in San Francisco. Moreover, many European countries—notably Norway, Sweden, Finland, Germany and Austria—have eco-conscious behavior deeply rooted into their culture, and consumers expect the disposability of their products to be simple and environmentally responsible.

However, a brand should keep in mind that there are many ways to promote a green message through packaging: It can be composted or biodegradable; it can be tossed in the recycling bin; or it can be refilled or reused. A savvy brand owner will carefully weigh the benefits of each kind of green packaging solution when implementing changes. more

Diamond Packaging
Diamond's greenbox initiative

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