Diamond's Packaging Selected as Packaging Impressions' Package of the Week

Anna Sui Fantasia Mermaid folding carton has been
selected as "Package of the Week"

Diamond's packaging for Inter Parfums Anna Sui Fantasia Mermaid has been selected as Packaging Impressions magazine's "Package of the Week".

The folding cartons were converted utilizing FSC-certified Iggesund Invercote G paperboard, cold foiled, and offset printed with seven PMS and custom color inks, in-line with DiamondTouch and UV gloss spot coating.

The overall DiamondTouch soft touch coating adds an appealing tactile quality that promotes consumer interaction. The UV gloss spot coating is tightly registered to the embossed accents and provides a striking contrast to the overall matte finish surrounding it.

Overprinting transparent champagne rose gold ink over cold foil creates shimmering metallic effects on the panels and perimeter of the carton. The custom turquoise ombré design seamlessly transitions from dark to light, creating a luxurious gradient background for the gloss and embossed accents. Multi-level embossing (mermaid, shells, seahorses, starfish, plants) add dimension and contribute to a unique visual and tactile presentation.

Watch the video below.