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| The Paperboard Packaging Recyclable logo can be used on SBS and recycled paperboard packaging. |
Communicating environmental benefits to consumers through on-product labeling may be the answer.
A 2016 report by Globescan & BBMG, “Five Human Aspirations and the Future of Brands”, details a fundamental shift in the marketplace towards authenticity, well-being, sustainability, and social purpose.
It reveals the Aspirational generation who combine "a love of style, social status, and sustainability values to shape new cultural norms and rewrite the rules of marketing."
Furthermore, nearly nine in ten (88%) say "I believe we need to consume less to preserve the environment for future generations."
Other studies suggest that consumers want brand owners to provide more environmental information on their packaging (Cone Green Gap Trend Tracker, 2012), or that recycling-related messaging influences purchases (Perception Research Services, 2011).
Brand owners can leverage these trends by including the free Paperboard Packaging Recyclable logo in their next package design.
Download the paperboard packaging recyclable logo flier.
Contact Diamond Packaging to learn more about how your brand can communicate environmental benefits to consumers through on-product labeling, including the recyclable logo.
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8 comments:
The same packaging tips you can use while shifting the house, this will ensure that we are doing the right things on the right time and with right resources.
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I think it is important for brands to show their commitment to sustainability.
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